The gaming industry witnessed a historic shift in 2025 as ICE, the premier global gaming event, moved from its long-time home in London to the vibrant city of Barcelona. For decades, ICE and London were inseparable, serving as the backdrop for groundbreaking innovations and pivotal industry milestones. However, the move to Barcelona marked a new chapter, bringing with it anticipation, excitement, and the promise of an enhanced experience for exhibitors and attendees alike. 

ICE 2025: Setting the Benchmark Once Again 

ICE 2025 once again cemented its reputation as the most significant gaming tradeshow in the world. The event was nothing short of spectacular, with a meticulously designed venue, expansive stands, and a well-thought-out floor plan that ensured seamless navigation. The signage was clear, helping attendees find their way effortlessly from one exhibitor to another, and the overall organization placed visitor convenience at the forefront. The facilities were top-notch, and every detail demonstrated why ICE remains the pinnacle of the industry. 

NetGaming at ICE 2025: A Resounding Success 

For NetGaming, ICE 2025 proved to be the most successful tradeshow the company has participated into date. Over the course of three days, the team engaged in 50 scheduled meetings, along with numerous spontaneous interactions that further strengthened relationships within the industry. The show provided a platform for reconnecting with existing partners, meeting new leads, and exploring future business opportunities. 

NetGaming has made remarkable strides in just four years, launching in multiple key markets, including the UK, Greece, Michigan, New Jersey, Ontario, and Brazil. The company has also secured strategic partnerships with some of the biggest names in the industry, such as BetMGM, with whom it launched the branded game Bellagio – Fortune Pick. Furthermore, NetGaming has inked deals with Caesars and another top-tier US operator, both set to launch in 2025. The company is also in the process of obtaining a Pennsylvania gaming license, with plans to go live in that market next year. 

Strengthening Relationships with Existing Customers 

A key focus of ICE 2025 was catching up with existing customers to discuss growth strategies for the upcoming year. The NetGaming team gained valuable insights into the markets these operators plan to enter, the evolving preferences of their players, and the shifting patterns within the industry. A major discussion point was the potential for branded games, which allow operators to differentiate themselves in a competitive landscape. The feedback from NetGaming’s customers was overwhelmingly positive, reaffirming the company’s impact in the gaming sector and fueling further motivation to deliver top-tier products. 

Engaging with New Customers and Expanding the Network with New Leads 

ICE 2025 also provided the perfect opportunity to meet new customers with whom NetGaming had signed deals but had yet to launch. These meetings were crucial in understanding their unique business models, key markets, and player preferences. The discussions revolved around integration timelines, launch plans, and expectations from NetGaming. Establishing strong working relationships with these partners was a priority, ensuring smooth collaboration and successful market entry in the coming months. 

Beyond scheduled meetings, ICE 2025 was a goldmine for networking opportunities. The team caught up with long-time industry acquaintances who, in turn, introduced them to potential customers. Such spontaneous interactions often lead to some of the most promising business relationships, and NetGaming is eager to explore new collaborations with these newly established connections. 

The Spectacle of ICE: Stands, Characters, and the Gaming Community 

As always, ICE 2025 was a feast for the senses. The exhibitor stands were nothing short of breathtaking, each showcasing cutting-edge technology, dazzling designs, and immersive experiences. Time was a luxury, with back-to-back meetings keeping the NetGaming team on their toes. Thankfully, the ever-supportive gaming community ensured we stayed energized with freely offered cups of coffee between meetings. 

One particularly memorable moment was capturing a picture with the Mummy from Mo Mummy, one of NetGaming’s favorite game characters. The show was also brimming with lively mascots and costumed characters, all adding to the electric atmosphere. Whether promoting brands in unique and amusing ways or simply entertaining attendees, these characters brought an extra layer of excitement to the event. 

Looking Ahead: NetGaming’s Future After ICE 2025 

The insights gained, partnerships forged, and opportunities identified at ICE 2025 have set the stage for an exhilarating year ahead for NetGaming. With multiple launches planned across new markets and a growing portfolio of branded games, the company is poised for significant expansion. The resounding success of ICE 2025 reaffirms NetGaming’s position as a formidable player in the industry, and the team looks forward to leveraging the momentum gained from the event to drive further growth. 

As Barcelona welcomed the global gaming community with open arms, NetGaming embraced the opportunities that came with it, solidifying its place among the industry’s leading innovators. The countdown to ICE 2026 has already begun, and if this year’s event is anything to go by, the future looks incredibly bright for NetGaming and the gaming world as a whole.